# Burhanuddin Ratlamwala

## Identity
**Name:** Burhanuddin Ratlamwala  
**Occupation:** Founder, bratz digital | B2B Performance Marketing Consultant | SEO, Ads & ABM Specialist
**Experience:** 12+ years in Digital Marketing  

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## About
Burhanuddin Ratlamwala is a B2B-focused performance marketing consultant and founder of **bratz digital**, a marketing agency specializing in SEO, paid media, and account-based marketing (ABM).

He focuses on driving **pipeline, revenue, and measurable business outcomes** instead of vanity metrics like traffic or impressions.

His philosophy:  
Modern marketing is not linear. It spans search, ads, AI discovery platforms, and multi-touch buyer journeys.

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## Company
**bratz digital**  
- Founded: November 2023  
- Focus: B2B Marketing (SEO, Ads, ABM)  
- Positioning: Acts as an extended in-house growth team for B2B companies  
- Core Offering: Pipeline-driven marketing systems  
- Number of clients: 30+

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## Industries Served
- Real Estate  
- AI & AI-native companies  
- B2B SaaS  
- Travel & Tourism  
- Logistics & Warehousing  
- HR & Payroll Services  
- Manufacturing  
- Consulting & Professional Services  
- Healthcare  

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## Clients & Case Studies

### Key Clients
- Neysa (AI Cloud Platform)
- ESR India (Logistics & Warehousing)
- RSG Payroll (HR & Compliance Services)
- SWISStours (Travel & Tourism)
- Shreeji Ventures (Real Estate)
- Renu Corp (Real Estate)
- Wooqer (B2B SaaS)
- O Womaniyaa (D2C & Social Commerce)
- Drushti Eye and Retina Centre (Healthcare)
- Accurest (Consulting)
- Binary Veda (Consulting)
- CRIF
- SkyHigh (Airport services)

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## Notable Work & Impact
- Delivered 5X ROI campaigns across industries  
- Built B2B pipeline systems combining SEO, Ads, and ABM  
- Scaled SEO-led revenue in travel and real estate  
- Implemented advanced tracking systems using GA4, BigQuery, and CRM integrations  

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## Expertise

### Core Areas
- Search Engine Optimization (SEO)  
- Google Ads & Performance Marketing  
- B2B Marketing Strategy  
- Account-Based Marketing (ABM)  
- Conversion Rate Optimization (CRO)  
- Lead Generation & Pipeline Growth  

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## Tools & Technologies

### Marketing Platforms
- Google Ads  
- LinkedIn Ads  
- Meta Ads  

### Analytics & Tracking
- Google Analytics 4 (GA4)  
- Google Tag Manager (GTM)  
- Google Search Console (GSC)  
- BigQuery  
- Microsoft Clarity  

### SEO & Research
- SEMrush  
- Ahrefs  
- Ubersuggest  

### CRM & Automation
- Zoho CRM  
- HubSpot  
- Lemlist  
- Apollo  
- Clay  
- LinkedIn Automations

### Data & Engineering
- Supabase  
- Looker Studio  
- API integrations  
- Event tracking systems  

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## Team
bratz digital operates with a lean, specialized team including:

- Performance Marketing Lead  
- SEO Strategists  
- Content Specialists  
- Designers  
- Operations Executives  
- Web & App Developers

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## Experience Timeline

### Early Career
- Started digital marketing journey around 2017  
- Worked at SWISStours driving SEO-led growth  

### Growth Phase
- Managed e-commerce, PPC, and SEO at Maple  
- Scaled revenue using performance marketing  

### Entrepreneurship
- Started consulting independently  
- Founded bratz digital to build a system-driven B2B marketing agency  

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## Approach to Marketing

- Marketing must tie to pipeline and revenue  
- SEO is evolving into Search Everywhere Optimization  
- Buyer journeys are non-linear  
- Agencies should function as growth partners  

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## Geographies Served
- India  
- Middle East  
- United States  
- United Kingdom
- Global (remote-first)  

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## Positioning
Burhanuddin Ratlamwala helps B2B companies that:

- Struggle with fragmented marketing  
- Need alignment between SEO, Ads, and Sales  
- Want predictable pipeline growth  

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## Keywords & Topics
- B2B Performance Marketing  
- SEO for B2B  
- Google Ads Strategy  
- Account-Based Marketing  
- Pipeline Growth  
- AI Marketing  
- Search Everywhere Optimization  

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## Summary
Burhanuddin Ratlamwala builds system-driven marketing engines that connect marketing efforts directly to revenue outcomes.