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MUMBAI
PERFORMANCE MARKETING CONSULTANT

Performance Marketing
Consultant in Delhi

Burhanuddin Ratlamwala has over 12 years of experience working with billion-dollar enterprises to fast-growing startups, helping them generate predictable pipeline through SEO, Ads, and ABM working as one system.

Burhanuddin Ratlamwala
$100M+
Pipeline Generated
12+
Years Experience
50+
Global Brands
$100M+
Pipeline Generated
12+
Years of Experience
50+
Global Brands
3
SEO, Ads, ABM

I Thinks in Systems, Not Campaigns

If you are a CMO or senior marketing leader in Delhi, you've likely experienced this: you are spending on ads, you are generating leads, but pipeline is inconsistent.

The problem is not effort. The problem is structure.

Most companies today run SEO separately, run ads separately, treat sales as a different function, and expect pipeline to magically happen. It doesn't.

As a performance marketing consultant in Delhi, my role is not to run campaigns. It is to build a system where SEO, Ads, and ABM work together to generate pipeline consistently.

Learn more about Burhanuddin Ratlamwala and the full-funnel growth system behind the work.

How I Build Predictable Pipeline

Step 1

Fixing the Demand Problem

Before running campaigns, we answer who exactly your ICP is, what problem they are actively trying to solve, and where they are discovering solutions.

Most companies skip this and jump straight to ads.
Step 2

Connecting SEO, Ads, and ABM

SEO builds discovery, ads capture demand, and ABM converts high-value accounts. Together, they create momentum across the funnel.

One GTM system, not isolated channel activity.
Step 3

Building Full-Funnel Visibility

We track first interaction, engagement across content and case studies, and conversion into forms, demos, and meetings.

Google, LinkedIn, AI search, and sales activity become visible.
Step 4

Optimising for Pipeline, Not Leads

Most agencies optimise for leads. We optimise for sales-qualified opportunities, meeting-to-deal conversion, and pipeline velocity.

Pipeline becomes the scoreboard.

Real Results from a Performance Marketing Consultant in Delhi Driving Pipeline

AI Cloud Platform

Neysa

Highly technical offering. Long sales cycles. Low discoverability. We focused on alternatives and comparison queries, built presence across AI discovery platforms, and aligned SEO, ads, and technical content.

36×
ROI from Organic
3.1×
Traffic Increase
14% growth in AI visibility
B2B Pipeline

ESR India

Pipeline lacked clarity and brand recall was weak. We built full-funnel structure, strengthened direct traffic, and aligned messaging with the buyer journey.

Pipeline Growth
Direct Traffic
3× growth in AI visibility
Travel Revenue

SWISStours

The brand needed scalable revenue growth through organic. We focused on high-intent travel keywords, improved landing page conversions, and built SEO as a primary acquisition channel.

50%
Revenue Growth
287+
Keywords in Top 3
80% increase in AI visibility
Real Estate

Shreeji Ventures

Real estate campaigns were producing low-quality leads. We rebuilt intent-based targeting, structured the funnel properly, and optimised the conversion journey.

Traffic Growth in 90 Days
110+
Keywords in Top 10
10× visibility in AI search

Industries I Help Generate Pipeline For

B2B SaaS AI & AI-native companies Real Estate Travel & Tourism Logistics Manufacturing Consulting Healthcare

Your Extended Performance
Marketing Team

You are not hiring an individual. You are getting founder-led strategy, SEO experts, paid media specialists, and a content and design team structured like an in-house growth engine.

Most Marketing Fails Because
It's Disconnected.

The Delhi pattern
SEO teams optimise for traffic
Ads teams optimise for leads
Sales teams optimise for closures
No one owns pipeline.
Connected system
Demand becomes predictable
Lead quality improves
Sales cycles shorten
SEO, ads, ABM, and sales move together.

Who This Is NOT For

Looking for cheap SEO
Expecting instant results
No clarity on product or ICP
No commitment to growth

Common Questions Before Working Together

Can you guarantee results?

No serious consultant should. What I guarantee is a structured approach, clear visibility, and measurable progress.

We already have an agency

That's fine. But ask whether your SEO, ads, and sales are genuinely aligned around pipeline.

Why should we trust you?

Because everything is backed by numbers, strategy is not delegated, and execution is integrated.

What if this doesn't work?

Then we fix ICP, messaging, and funnel mechanics. Not just campaigns.

Companies That Trust This Approach

Neysa
SWISStours
ESR India
Wooqer
SkyHigh
Accurest
Naturalle Ferme
Nitin Castings
Binary Veda
O Womaniyaa
RSG Payroll
RSG Fitness
Neysa
SWISStours
ESR India
Wooqer

Frequently Asked Questions

A performance marketing consultant focuses on driving measurable outcomes such as pipeline, leads, and revenue by aligning SEO, paid ads, and conversion systems instead of working in isolated channels.

Most agencies operate in silos. A performance marketing consultant focuses on integrating all channels into a unified growth system tied directly to pipeline and revenue.

Paid campaigns create immediate visibility. SEO usually compounds over 3-6 months. Pipeline impact typically becomes visible within 90-180 days.

It depends on your industry, competition, and goals, but serious pipeline generation requires investment in ads, content, and tracking infrastructure.

Both, provided there is clarity in offering, ICP, and willingness to scale.

Yes. In fact, that is one of the core focuses: shifting from quantity to qualified pipeline.

Yes. Marketing without sales alignment fails. We ensure both work together.

If your business has a defined target audience, a sales process, and a need for pipeline, then yes.

If Your Pipeline Isn't Predictable,
Your Marketing Isn't Working

Let's connect SEO, ads, ABM, and sales into one pipeline system.